Media Relations with Microsoft

This week our assignment was to review our company's media relations. I found this to show a different side to Microsoft compared to the social media we studied last week. The social media is used to draw in a younger crowd - the media relations takes on the professionals and people in the field. The media relations done with the company tends to lean towards newspapers and trade publications. They shoot out a lot of stock information and new product lines in their press releases.  I also noticed that for their boiler plate they constantly have two - one for the part of Microsoft the press release is about (for instance Microsoft Office or Dynamics) and then they just have a two line boiler about the company as a whole.  The last thing I noticed about Microsoft was that for the past couple of months every press release was something positive. They haven't had a crisis lately; or if they have they just hadn't used the press release as a communication tool.